Reebok Joins the U.S. Padel Party Via Collab with GLDN PNT
A legendary brand and a legendary brand builder join forces to bring padel its own unique style.
Just the other day I saw a post on social media from someone who was surprised that Nike hasn’t gotten into the padel game yet.
It’s a good point. But, truth be told, I’ve always been more of a Reebok fan ever since I got my first pair of Reebok Pumps clear back in the 3rd or 4th grade (which, at the risk of dating myself, was all the way back in 1990).
So, I was pleasantly surprised when longtime padel friend, Scott London, (who is the founder of Padel Nation preferred partner GLDN PNT) recently reached out to me with a little secret.
Namely, that GLDN PNT and Reebok were joining forces to design a whole line of high-performance, padel-specific apparel.
When I say it’s “padel-specific,” I don’t necessarily mean that you can’t wear it for other racquet sports (I actually wear my GLDN PNT gear all the time to play both padel and squash — and sometimes even ping-pong), but rather that it’s designed with padel’s unique ethos and aesthetic in mind.
In fact, one of the first times I ever spoke with Scott (who is the fashion legend behind iconic streetwear brands like Zoo York, Baby Phat, and Wu-Wear) for an article, he told me that not only did he think, “friends shouldn’t let friends play padel in tennis clothes”…
But also that padel deserved its own apparel line with a distinct look, feel, and vibe — much like Lululemon brought to the once-vanilla yoga space or brands like Burton, Dakine, and Never Summer brought to snowboarding to differentiate it from skiing.
Given that sentiment, it seems like Reebok will be the perfect partner, especially given the history and style of this nearly 70-year-old iconic yet irreverent sports-culture brand.
It also seems fitting that the collection was first unveiled last week at a private, pro-am padel tournament (with a $5,000 grand prize, no less) that was held at Sunset Padel in Miami Beach -- where Scott can routinely be found playing multiples times per week.
The Reebok x GLDN PNT collection (which goes on sale today here) features a range of high-performance apparel, including:
A super lightweight, moisture-wicking tech tee…
A unisex, ring-spun-cotton jersey tee, and…
A women’s moisture-wicking tank top.
According to the masterminds behind this collaboration, each piece is, “designed with the modern padel player in mind, blending innovative materials, functional design, and bold style” — and they promise this partnership, “will bring Reebok’s legacy and GLDN PNT’s authenticity to the world’s fastest growing sport.”
GLDN PNT Founder, Scott London, further added:
“Padel is more than a sport—it’s a global movement, and we’re thrilled to partner with Reebok to raise the bar for padel apparel. Our mission has always been to celebrate the culture and community of padel, and this collaboration gives us the reach and resources to inspire even more players around the world. We’re making the moment count—on and off the court.”
Meanwhile, Daniel Schachne, the SVP of Reebok, had this to say in closing:
“Padel’s incredible growth represents the kind of energy and passion that Reebok has championed for decades. By collaborating with GLDN PNT, a brand deeply rooted in the sport, we’re excited to deliver innovative performance apparel to padel athletes everywhere and support the vibrant community driving the sport forward.”
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